CASE STUDY
Tira Fira: bold eyewear with a 70s spirit and modern edge
Services: Strategy, Branding, Brand Imagery
Client’s Goal
Tira Fira was born from a desire to make eyewear as expressive as personal style. Founder Tanya, a fashion-forward creative, struggled to find frames that matched her bold aesthetic, so she designed her own. The brand’s mission is to encourage people to embrace eyewear as a statement piece, rather than just a necessity. Inspired by the exuberance of the 70s, Tira Fira brings retro flair into the modern world with a refined, minimalistic touch.
Client’s Goal
Tira Fira was born from a desire to make eyewear as expressive as personal style. Founder Tanya, a fashion-forward creative, struggled to find frames that matched her bold aesthetic, so she designed her own. The brand’s mission is to encourage people to embrace eyewear as a statement piece, rather than just a necessity. Inspired by the exuberance of the 70s, Tira Fira brings retro flair into the modern world with a refined, minimalistic touch.
Our Contribution
We crafted a brand identity that captures the brand’s playful yet sophisticated essence. The design blends the vibrant, free-spirited energy of 70s fashion with sleek modern elements, creating a visual system that feels both nostalgic and fresh. The logo, typography, and color palette all work together to reflect the confidence and individuality that Tira Fira eyewear inspires. In addition to branding, we designed a website that reinforces the brand’s personality: clean, dynamic, and effortlessly stylish.
Our Contribution
We crafted a brand identity that captures the brand’s playful yet sophisticated essence. The design blends the vibrant, free-spirited energy of 70s fashion with sleek modern elements, creating a visual system that feels both nostalgic and fresh. The logo, typography, and color palette all work together to reflect the confidence and individuality that Tira Fira eyewear inspires. In addition to branding, we designed a website that reinforces the brand’s personality: clean, dynamic, and effortlessly stylish.
Project Success
Tira Fira stands as a bold and distinctive eyewear brand, offering frames that celebrate personality and self-expression. The brand identity successfully bridges vintage inspiration with contemporary aesthetics, making it a perfect fit for those who see eyewear as more than just function. It’s fashion, it’s personality, it’s art.
Project Success
Tira Fira stands as a bold and distinctive eyewear brand, offering frames that celebrate personality and self-expression. The brand identity successfully bridges vintage inspiration with contemporary aesthetics, making it a perfect fit for those who see eyewear as more than just function. It’s fashion, it’s personality, it’s art.
