CASE STUDY
Angled Beauty: a fresh, science-backed approach to skincare
Services: Strategy, Branding, Brand Imagery
Client’s Goal
Angled Beauty set out to challenge the outdated, overly clinical look of skincare brands by introducing a fresh, modern identity that merges science with elegance. The goal was to create a brand that feels innovative yet effortless. Something that speaks to skincare lovers who want results without sacrificing aesthetics.
Client’s Goal
Angled Beauty set out to challenge the outdated, overly clinical look of skincare brands by introducing a fresh, modern identity that merges science with elegance. The goal was to create a brand that feels innovative yet effortless. Something that speaks to skincare lovers who want results without sacrificing aesthetics.
Our Contribution
We developed a sleek, refined brand identity that positions Angled Beauty as a forward-thinking skincare brand. The design direction was rooted in clean minimalism, soft gradients, and organic textures, creating a balance between efficacy and indulgence. Every element, from the typography to the packaging visuals, was carefully considered to make skincare feel as beautiful as it is effective.
Our Contribution
We developed a sleek, refined brand identity that positions Angled Beauty as a forward-thinking skincare brand. The design direction was rooted in clean minimalism, soft gradients, and organic textures, creating a balance between efficacy and indulgence. Every element, from the typography to the packaging visuals, was carefully considered to make skincare feel as beautiful as it is effective.
Project Success
The result? A brand that doesn’t just sit on the shelf. It commands attention. Angled Beauty now has a distinctive, sophisticated presence that stands out in a crowded market. The visual identity elevates the brand’s message, making it clear that skincare is not just about what works. It’s about what feels good, too.
Project Success
The result? A brand that doesn’t just sit on the shelf. It commands attention. Angled Beauty now has a distinctive, sophisticated presence that stands out in a crowded market. The visual identity elevates the brand’s message, making it clear that skincare is not just about what works. It’s about what feels good, too.
