CASE STUDY
Gina Swim: A Bold Identity for a Playful Swimwear Brand
Services: Strategy, Branding, Brand Imagery
Client’s Goal
Gina Swim needed a visual identity that captured the spirit of their swimwear line: playful, bold, and full of character. The brand had to stand out in a crowded market while still feeling polished, stylish, and true to the founder’s creative vision.
Client’s Goal
Gina Swim needed a visual identity that captured the spirit of their swimwear line: playful, bold, and full of character. The brand had to stand out in a crowded market while still feeling polished, stylish, and true to the founder’s creative vision.
Our Contribution
We created a brand identity system built around flowing, organic shapes and a colour palette that feels sun-soaked but refined. The logotype was drawn to feel friendly and bold, with a soft, confident rhythm in the letterforms. Colours are fun without being loud, beachy but balanced, and paired with a cool-toned serif typeface that brings structure and clarity.
The identity is applied across all key touchpoints including business cards, packaging, and digital. Every element is designed to feel expressive and cohesive while leaving space for the collection itself to shine.
Our Contribution
We created a brand identity system built around flowing, organic shapes and a colour palette that feels sun-soaked but refined. The logotype was drawn to feel friendly and bold, with a soft, confident rhythm in the letterforms. Colours are fun without being loud, beachy but balanced, and paired with a cool-toned serif typeface that brings structure and clarity.
The identity is applied across all key touchpoints including business cards, packaging, and digital. Every element is designed to feel expressive and cohesive while leaving space for the collection itself to shine.
Project Success
The final result is a vibrant, flexible identity that sets the tone for Gina Swim. It is confident, contemporary, and full of personality. It balances edge with ease and gives the brand a clear voice and a strong visual foundation for growth both online and offline.
Project Success
The final result is a vibrant, flexible identity that sets the tone for Gina Swim. It is confident, contemporary, and full of personality. It balances edge with ease and gives the brand a clear voice and a strong visual foundation for growth both online and offline.
