Itty Bitty: A brand identity for petite busts that turns subtle scale into confident presence

Client’s Goal

The goal was to create a brand identity that felt intimate, approachable and true to its mission: bras designed specifically for women with smaller busts. The client imagined a logo that reflected this ethos, handwritten and small in scale, paired with a palette that expressed femininity in a fresh way.

The Process

Starting from moodboards and client input, several logo directions were explored. Each leaned into hand-drawn qualities and balancing simplicity with personality. The client chose a fully custom handwritten logomark that feels personal and distinctive.

Logo & Color Palette

The final logo is a bespoke handwritten wordmark that is minimal yet confident.

The colour palette is built around soft cream, gentle pinks and a lively orange. Together, they create a look that is feminine and light-hearted while still feeling modern.

Project Success

The outcome is a compact but complete identity system. With only a Nano Branding scope, Itty Bitty now has a logo and colour palette that give it a recognisable voice and a clear presence from the very beginning.

Client Feedback

Loved working with Daiana, she did a fabulous job and I will be recommending her moving forward!