CASE STUDY
Muskateers: A Distinctive Identity for a Bold New Scent Agency
Services: Brand Identity, Art Direction, Brand Imagery, Brand Guidelines
Client’s Goal
Muskateers enters the scent marketing space as a fresh player with a rare advantage: minimal competition and a real opportunity to shape the category. From the beginning, the goal was to create a brand that feels established and trustworthy, while still bringing energy, creativity and a sense of playfulness.
Client’s Goal
Muskateers enters the scent marketing space as a fresh player with a rare advantage: minimal competition and a real opportunity to shape the category. From the beginning, the goal was to create a brand that feels established and trustworthy, while still bringing energy, creativity and a sense of playfulness.
The Process
We started with a strategy session to define the brand’s position and voice. That clarity informed every creative decision moving forward. The resulting visual identity is clean and self-assured, combining structured typography with a vibrant color palette that adds personality and contrast. Alongside the core brand elements, we developed key messaging and designed five core decorative visuals the Muskateers team can use for launch and social rollout.
The Process
We started with a strategy session to define the brand’s position and voice. That clarity informed every creative decision moving forward. The resulting visual identity is clean and self-assured, combining structured typography with a vibrant color palette that adds personality and contrast. Alongside the core brand elements, we developed key messaging and designed five core decorative visuals the Muskateers team can use for launch and social rollout.
Primary Logo & Monogram
The primary logo for Muskateers was designed to feel established and sophisticated, while still feeling fun and contemporary. Each letterform is carefully sculpted, with precise curves and confident rhythm. The standout detail is the custom “A” at the centre, which replaces the expected crossbar with a slanted curve. This subtle shift introduces movement and softness, reinforcing the brand’s modern edge.
The monogram is a compact expression of the brand, built around the letter “M” for Muskateers. At its centre, it features the signature inverted “A” from the primary logo, bringing in a sense of movement and softness. This fusion of structure and character creates a mark that feels both refined and memorable, ideal for smaller formats where clarity and distinctiveness are key.
Primary Logo & Monogram
The primary logo for Muskateers was designed to feel established and sophisticated, while still feeling fun and contemporary. Each letterform is carefully sculpted, with precise curves and confident rhythm. The standout detail is the custom “A” at the centre, which replaces the expected crossbar with a slanted curve. This subtle shift introduces movement and softness, reinforcing the brand’s modern edge.
The monogram is a compact expression of the brand, built around the letter “M” for Muskateers. At its centre, it features the signature inverted “A” from the primary logo, bringing in a sense of movement and softness. This fusion of structure and character creates a mark that feels both refined and memorable, ideal for smaller formats where clarity and distinctiveness are key.
Core Decorative Visuals
The social media launch graphics are built around the idea of playful cutouts and the use of negative space. Featuring shapes drawn from organic forms, including the brand’s own monogram, the visuals create depth and contrast while remaining light and expressive. The set is designed for flexibility, offering ready-to-use templates that stay true to the identity and encourage engagement and creative variation.
Core Decorative Visuals
The social media launch graphics are built around the idea of playful cutouts and the use of negative space. Featuring shapes drawn from organic forms, including the brand’s own monogram, the visuals create depth and contrast while remaining light and expressive. The set is designed for flexibility, offering ready-to-use templates that stay true to the identity and encourage engagement and creative variation.
Project Success
The final brand identity is sophisticated, memorable and playful. With a strong foundation and a clear point of view, Muskateers is ready to step into the market and make an impression that lasts.
Project Success
The final brand identity is sophisticated, memorable and playful. With a strong foundation and a clear point of view, Muskateers is ready to step into the market and make an impression that lasts.
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Client Feedback
Working with Daiana (Biangle Studio agency) was an exceptional experience and a great reminder why working with new people can be such a smart move. More than just the final result, what really stood out was the process. Because let’s face it, no matter how good the outcome, if the journey is frustrating, it can take the shine off everything. Daiana struck the perfect balance with communication: clear, thoughtful, and never excessive. It felt like a true partnership, with mutual respect for each other’s time and energy. That made the entire project not just productive, but enjoyable. With our experience in the market, we knew exactly what we didn’t want: a brand identity we’d feel unsure about. We needed something we could be proud of, something that matched the standard of our work. Daiana delivered. The final brand feels aligned, confident, and ready to represent us. We can’t wait to share it with our clients and community.
"
Client Feedback
Working with Daiana (Biangle Studio agency) was an exceptional experience and a great reminder why working with new people can be such a smart move. More than just the final result, what really stood out was the process. Because let’s face it, no matter how good the outcome, if the journey is frustrating, it can take the shine off everything. Daiana struck the perfect balance with communication: clear, thoughtful, and never excessive. It felt like a true partnership, with mutual respect for each other’s time and energy. That made the entire project not just productive, but enjoyable. With our experience in the market, we knew exactly what we didn’t want: a brand identity we’d feel unsure about. We needed something we could be proud of, something that matched the standard of our work. Daiana delivered. The final brand feels aligned, confident, and ready to represent us. We can’t wait to share it with our clients and community.
