CASE STUDY
Two Brands with One Through-Line: Nathan Craig & People Love Film
Services: Brand Strategy, Brand Identity, Art Direction, Brand Imagery, Brand Guidelines, Web Design
Client’s Goal
Nathan Craig commissioned Biangle Studio to create two distinct brand identities: one for his personal brand and one for his production agency, People Love Film.
The goal? To build two standalone brands that could live independently, but also fit seamlessly within each other’s worlds. Both needed to be strong, well-rounded and unmistakably Nathan.
Client’s Goal
Nathan Craig commissioned Biangle Studio to create two distinct brand identities: one for his personal brand and one for his production agency, People Love Film.
The goal? To build two standalone brands that could live independently, but also fit seamlessly within each other’s worlds. Both needed to be strong, well-rounded and unmistakably Nathan.
The Process
We kicked things off with a strategy session to define the positioning and key ingredients of each brand. Nathan’s perspective guided every decision. From big-picture vision to small stylistic choices, the clarity we gained early on shaped everything from logo to web design.
A shared future-facing mindset pointed us toward a blue-based palette for both brands. People Love Film leans vibrant and expressive, while Nathan Craig’s palette feels more grounded and saturated.
Together, they speak the same language in slightly different tones. For People Love Film, we also created 10 core decorative assets Nathan can use across launch materials and social media rollout: ready-to-use, editable and intentionally designed to stand out.
The Process
We kicked things off with a strategy session to define the positioning and key ingredients of each brand. Nathan’s perspective guided every decision. From big-picture vision to small stylistic choices, the clarity we gained early on shaped everything from logo to web design.
A shared future-facing mindset pointed us toward a blue-based palette for both brands. People Love Film leans vibrant and expressive, while Nathan Craig’s palette feels more grounded and saturated.
Together, they speak the same language in slightly different tones. For People Love Film, we also created 10 core decorative assets Nathan can use across launch materials and social media rollout: ready-to-use, editable and intentionally designed to stand out.
Shared Foundation
Because the two brands were meant to feel related without being replicas of each other, we made deliberate decisions to tie them together. Both identities share a typographic system, while the colour palettes echo one another: Nathan Craig’s is powerful and refined.
People Love Film’s is brighter and a touch more expressive. And to keep things quietly cohesive, PLF’s signature blue shows up as a supporting colour in the other brand’s palette.
Shared Foundation
Because the two brands were meant to feel related without being replicas of each other, we made deliberate decisions to tie them together. Both identities share a typographic system, while the colour palettes echo one another: Nathan Craig’s is powerful and refined.
People Love Film’s is brighter and a touch more expressive. And to keep things quietly cohesive, PLF’s signature blue shows up as a supporting colour in the other brand’s palette.
Parentheses as a Signature
Inspired by Nathan’s own tone (clever, a little irreverent, always thoughtful), we chose parentheses as a shared stylistic marker. In the Nathan Craig logo suite, they highlight the name itself: Nathan (Craig). A nod to self-awareness and a touch of bold personality. In People Love Film, the parentheses show up as playful tidbits across the website, especially in the menu button hover states.
Parentheses as a Signature
Inspired by Nathan’s own tone (clever, a little irreverent, always thoughtful), we chose parentheses as a shared stylistic marker. In the Nathan Craig logo suite, they highlight the name itself: Nathan (Craig). A nod to self-awareness and a touch of bold personality. In People Love Film, the parentheses show up as playful tidbits across the website, especially in the menu button hover states.
Core Decorative Visuals for People Love Film
The brand’s decorative elements are cheeky, bold and built for social. Each one grounded in the signature brand blue. Some use fixed phrases, others allow for customisable quotes. All of them make the brand instantly recognisable, while offering space for creative variation. A strong foundation for launch and beyond.
Core Decorative Visuals for People Love Film
The brand’s decorative elements are cheeky, bold and built for social. Each one grounded in the signature brand blue. Some use fixed phrases, others allow for customisable quotes. All of them make the brand instantly recognisable, while offering space for creative variation. A strong foundation for launch and beyond.
Project Success
The result: two distinct brands that feel fully formed, confident and expressive. Separate identities, but still unmistakably Nathan at the core of it all.
Project Success
The result: two distinct brands that feel fully formed, confident and expressive. Separate identities, but still unmistakably Nathan at the core of it all.
Web Design
The website for People Love Film reflects both the agency’s current scopes and its future ambitions. We designed a flexible, future-proof structure that puts the work front and centre: two vertical sliders showcasing both sides of the agency, in full-screen glory.
The ever-present menu floats along the right edge in the brand’s bold blue, sprinkled with cheeky phrases set in parentheses that show up on hover. On mobile, the logo condenses into the brand mark, expanding on click. Accent colours appear sparingly across the site, adding energy without noise.
Web Design
The website for People Love Film reflects both the agency’s current scopes and its future ambitions. We designed a flexible, future-proof structure that puts the work front and centre: two vertical sliders showcasing both sides of the agency, in full-screen glory.
The ever-present menu floats along the right edge in the brand’s bold blue, sprinkled with cheeky phrases set in parentheses that show up on hover. On mobile, the logo condenses into the brand mark, expanding on click. Accent colours appear sparingly across the site, adding energy without noise.
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Client Feedback
Working with Daiana (Biangle Studio agency) was an exceptional experience and a great reminder why working with new people can be such a smart move. More than just the final result, what really stood out was the process. Because let’s face it, no matter how good the outcome, if the journey is frustrating, it can take the shine off everything. Daiana struck the perfect balance with communication: clear, thoughtful, and never excessive. It felt like a true partnership, with mutual respect for each other’s time and energy. That made the entire project not just productive, but enjoyable. With our experience in the market, we knew exactly what we didn’t want: a brand identity we’d feel unsure about. We needed something we could be proud of, something that matched the standard of our work. Daiana delivered. The final brand feels aligned, confident, and ready to represent us. We can’t wait to share it with our clients and community.
"
Client Feedback
Working with Daiana (Biangle Studio agency) was an exceptional experience and a great reminder why working with new people can be such a smart move. More than just the final result, what really stood out was the process. Because let’s face it, no matter how good the outcome, if the journey is frustrating, it can take the shine off everything. Daiana struck the perfect balance with communication: clear, thoughtful, and never excessive. It felt like a true partnership, with mutual respect for each other’s time and energy. That made the entire project not just productive, but enjoyable. With our experience in the market, we knew exactly what we didn’t want: a brand identity we’d feel unsure about. We needed something we could be proud of, something that matched the standard of our work. Daiana delivered. The final brand feels aligned, confident, and ready to represent us. We can’t wait to share it with our clients and community.
