VIDEOMAPPING
Revivign Blaj: Videomapping as a Call to Restoration
Services: Videomapping, Content Creation, Production
Location: Blaj, Romania
Year: 2011
Note: A project from an earlier chapter within the former Visual Skin.
From Ruin to Radiance: Mapping a Revival in Blaj
In 2011, a burnt and long-abandoned building in Blaj, Romania, became the canvas for a powerful message. As part of Transylvania Fest, the municipality sought to spark public interest and initiate the building’s restoration by transforming it into the focal point of a cultural event.
Atelier MASS led the temporary architectural intervention and invited us to contribute through projection mapping. The result was a luminous overlay that not only animated the ruin but helped shift public perception from decay to possibility.
Happy ending: This is the building now, rebuilt and reintroduced into the life of the city.
From Ruin to Radiance: Mapping a Revival in Blaj
In 2011, a burnt and long-abandoned building in Blaj, Romania, became the canvas for a powerful message. As part of Transylvania Fest, the municipality sought to spark public interest and initiate the building’s restoration by transforming it into the focal point of a cultural event.
Atelier MASS led the temporary architectural intervention and invited us to contribute through projection mapping. The result was a luminous overlay that not only animated the ruin but helped shift public perception from decay to possibility.
Happy ending: This is the building now, rebuilt and reintroduced into the life of the city.
