CASE STUDY
McFarlane Fine Jewellery: Brand Identity & Content for a Swiss Family-Owned Jewellery Brand
Services: Strategy, Branding, Brand Imagery, Content Creation, Content Management & Social Media Management on Retainer
Brand Identity
Visual Foundations, Rooted in Craft and Intuition
Rooted in a shared passion for craftsmanship, this mother-daughter duo leads a Swiss jewellery brand known for its meticulously handcrafted 18ct gold pieces. Drawing inspiration from their heritage and creative intuition, they bring a personal touch to every design. I partnered with them to shape a refined brand identity that speaks to their values (artistry, dedication, intention) and continue to support their evolution, ensuring every visual element stays true to their distinct vision.
Brand Identity
Visual Foundations, Rooted in Craft and Intuition
Rooted in a shared passion for craftsmanship, this mother-daughter duo leads a Swiss jewellery brand known for its meticulously handcrafted 18ct gold pieces. Drawing inspiration from their heritage and creative intuition, they bring a personal touch to every design. I partnered with them to shape a refined brand identity that speaks to their values (artistry, dedication, intention) and continue to support their evolution, ensuring every visual element stays true to their distinct vision.
Newsletters
Keeping Story and Craft at the Centre
Each newsletter is carefully written and curated to reflect the brand’s voice: elegant, personal and grounded in intention. From new collection launches to behind-the-scenes moments, every issue strengthens the connection between brand and audience.
Newsletters
Keeping Story and Craft at the Centre
Each newsletter is carefully written and curated to reflect the brand’s voice: elegant, personal and grounded in intention. From new collection launches to behind-the-scenes moments, every issue strengthens the connection between brand and audience.
Stories
Ongoing Content with a Curated Feel
I support their social presence with regular story content that blends visual consistency with authenticity. From design details to daily moments, every frame reinforces the brand’s commitment to craftsmanship and care.
Stories
Ongoing Content with a Curated Feel
I support their social presence with regular story content that blends visual consistency with authenticity. From design details to daily moments, every frame reinforces the brand’s commitment to craftsmanship and care.
Collages
Visual Storytelling, Layered with Meaning
A series of bespoke collages created to capture the mood of the brand—refined yet expressive. These assets are used across digital platforms to communicate value, emotion, and narrative in a way that feels both elevated and approachable.
Collages
Visual Storytelling, Layered with Meaning
A series of bespoke collages created to capture the mood of the brand—refined yet expressive. These assets are used across digital platforms to communicate value, emotion, and narrative in a way that feels both elevated and approachable.
