CASE STUDY
Lily Wave: a bridal boutique for the irreverent romantic
Services: Strategy, Branding, Brand Imagery
Client’s Goal
Lily Wave was designed for brides who embrace both tradition and modernity. Those who love the elegance of classic wedding attire but aren’t afraid to break the rules. Inspired by the symbolism of “something blue” and the fluidity of waves, the brand needed to exude sophistication while maintaining a free-spirited, effortless appeal. The goal was to craft a visual identity that feels ethereal, timeless, and deeply personal.
Client’s Goal
Lily Wave was designed for brides who embrace both tradition and modernity. Those who love the elegance of classic wedding attire but aren’t afraid to break the rules. Inspired by the symbolism of “something blue” and the fluidity of waves, the brand needed to exude sophistication while maintaining a free-spirited, effortless appeal. The goal was to craft a visual identity that feels ethereal, timeless, and deeply personal.
Our Contribution
We created a brand identity that perfectly balances classic bridal aesthetics with a contemporary, fashion-forward edge. The logo, inspired by fluid calligraphy and refined typography, captures the graceful movement of waves and flowing fabrics. A soft, airy color palette of vintage creams, dawn pinks, and muted blues reinforces the brand’s dreamy, romantic essence. The Instagram feed and marketing materials were designed to feel seamless and poetic, ensuring that every brand touchpoint speaks to the modern bride’s desire for something both nostalgic and fresh.
Our Contribution
We created a brand identity that perfectly balances classic bridal aesthetics with a contemporary, fashion-forward edge. The logo, inspired by fluid calligraphy and refined typography, captures the graceful movement of waves and flowing fabrics. A soft, airy color palette of vintage creams, dawn pinks, and muted blues reinforces the brand’s dreamy, romantic essence. The Instagram feed and marketing materials were designed to feel seamless and poetic, ensuring that every brand touchpoint speaks to the modern bride’s desire for something both nostalgic and fresh.
Project Success
Lily Wave is a distinctive bridal brand that appeals to women seeking understated elegance with a rebellious twist. The branding not only conveys romance but also creates an immersive experience, one that feels like a love story waiting to unfold.
Project Success
Lily Wave is a distinctive bridal brand that appeals to women seeking understated elegance with a rebellious twist. The branding not only conveys romance but also creates an immersive experience, one that feels like a love story waiting to unfold.
