CASE STUDY
Tony’s Stable: a refined brand for modern equestrian accessories
Services: Strategy, Branding, Brand Imagery


Client’s Goal
Tony’s Stable was created to redefine horse accessories with a blend of tradition and modern craftsmanship. The brand is designed for equestrians who appreciate both function and aesthetics, where quality materials meet timeless design. The goal was to establish a visual identity that feels elevated yet practical, appealing to riders who see horse care as both an art and a lifestyle.
Client’s Goal
Tony’s Stable was created to redefine horse accessories with a blend of tradition and modern craftsmanship. The brand is designed for equestrians who appreciate both function and aesthetics, where quality materials meet timeless design. The goal was to establish a visual identity that feels elevated yet practical, appealing to riders who see horse care as both an art and a lifestyle.



Our Contribution
We developed a brand identity that captures the essence of Tony’s Stable: refined, grounded, and deeply connected to the equestrian world. The logo and typography reflect a balance between strength and elegance, mirroring the grace of horses and the durability of well-crafted accessories. A rich, earthy color palette was chosen to evoke a sense of heritage, while the branding elements maintain a contemporary edge.
Our Contribution
We developed a brand identity that captures the essence of Tony’s Stable: refined, grounded, and deeply connected to the equestrian world. The logo and typography reflect a balance between strength and elegance, mirroring the grace of horses and the durability of well-crafted accessories. A rich, earthy color palette was chosen to evoke a sense of heritage, while the branding elements maintain a contemporary edge.

Project Success
Tony’s Stable now has a cohesive and distinctive brand identity that appeals to discerning equestrians. The refined aesthetics and intentional design create a strong emotional connection with the audience, positioning the brand as one that values both tradition and innovation in horse care and accessories.
Project Success
Tony’s Stable now has a cohesive and distinctive brand identity that appeals to discerning equestrians. The refined aesthetics and intentional design create a strong emotional connection with the audience, positioning the brand as one that values both tradition and innovation in horse care and accessories.

