CASE STUDY
Parker Peyton: a ready-to-wear brand for romantic rebels
Services: Strategy, Branding, Brand Imagery
Client’s Goal
Parker Peyton was created for individuals who embrace both softness and strength in their personal style. The brand speaks to romantic rebels: those who seek beauty in everyday wear while valuing sustainability and transparency. The goal was to establish a visual identity that feels grounded yet expressive, balancing bohemian ease with a deconstructed, contemporary edge.
Client’s Goal
Parker Peyton was created for individuals who embrace both softness and strength in their personal style. The brand speaks to romantic rebels: those who seek beauty in everyday wear while valuing sustainability and transparency. The goal was to establish a visual identity that feels grounded yet expressive, balancing bohemian ease with a deconstructed, contemporary edge.
Our Contribution
We developed a brand identity that embodies Parker Peyton’s effortless yet intentional approach to fashion. The logo design forgoes traditional spacing and capitalization, creating a structured yet fluid look that reflects the brand’s down-to-earth nature. The warm, sun-soaked color palette enhances the tactile, lived-in feel of the imagery, while the all-caps brand motto reinforces its core message across large-scale applications. Every visual element was curated to align with the brand’s essence: modern, rebellious, and undeniably real.
Our Contribution
We developed a brand identity that embodies Parker Peyton’s effortless yet intentional approach to fashion. The logo design forgoes traditional spacing and capitalization, creating a structured yet fluid look that reflects the brand’s down-to-earth nature. The warm, sun-soaked color palette enhances the tactile, lived-in feel of the imagery, while the all-caps brand motto reinforces its core message across large-scale applications. Every visual element was curated to align with the brand’s essence: modern, rebellious, and undeniably real.
Project Success
Parker Peyton now has a brand identity that feels like an extension of its ethos: raw yet refined, free-spirited yet focused. The cohesive visual system allows the brand to resonate deeply with its audience, inspiring them to embrace their individuality while making mindful fashion choices.
Project Success
Parker Peyton now has a brand identity that feels like an extension of its ethos: raw yet refined, free-spirited yet focused. The cohesive visual system allows the brand to resonate deeply with its audience, inspiring them to embrace their individuality while making mindful fashion choices.
