CASE STUDY
Pallast: A Foundation for Modern Wellness
Services: Naming, Strategy, Branding, Brand Imagery, Collateral
Client’s Goal
To build more than just a wellness brand. The goal was to create a complete system: a name, a language, a visual rhythm that feels as grounded as it is aspirational. Something that doesn’t shout health but embodies it. A brand that could hold space for transformation, speak to clarity and care, and offer a sense of stability in an ever-shifting industry. From the naming to the colour palette, every element needed to feel like part of something bigger. A brand architecture designed to grow with intention and integrity.
Client’s Goal
To build more than just a wellness brand. The goal was to create a complete system: a name, a language, a visual rhythm that feels as grounded as it is aspirational. Something that doesn’t shout health but embodies it. A brand that could hold space for transformation, speak to clarity and care, and offer a sense of stability in an ever-shifting industry. From the naming to the colour palette, every element needed to feel like part of something bigger. A brand architecture designed to grow with intention and integrity.
Our Contribution
We named the brand Pallast, a quiet play on ballast—the weight that keeps a vessel steady. But this wasn’t about staying still. Pallast suggests balance without heaviness, structure without rigidity. It evokes support, calm and grounded strength. A name that holds space for presence and possibility, all at once.
From there, we built a visual identity to match. Natural, layered, quietly confident. The colour palette draws from the earth, with soft neutrals anchored by deeper, more saturated hues. The three core programmes were named to carry the same tone of clarity and depth. Every choice, from language to layout, was made to support a brand that feels whole.
Our Contribution
We named the brand Pallast, a quiet play on ballast—the weight that keeps a vessel steady. But this wasn’t about staying still. Pallast suggests balance without heaviness, structure without rigidity. It evokes support, calm and grounded strength. A name that holds space for presence and possibility, all at once.
From there, we built a visual identity to match. Natural, layered, quietly confident. The colour palette draws from the earth, with soft neutrals anchored by deeper, more saturated hues. The three core programmes were named to carry the same tone of clarity and depth. Every choice, from language to layout, was made to support a brand that feels whole.
Project Success
The result is a brand with presence. One that feels considered, cohesive and ready to lead. Pallast launched with a full identity system that doesn’t just look good. It works. It supports growth, invites trust and gives the team behind it the tools to show up with clarity and confidence at every step.
Project Success
The result is a brand with presence. One that feels considered, cohesive and ready to lead. Pallast launched with a full identity system that doesn’t just look good. It works. It supports growth, invites trust and gives the team behind it the tools to show up with clarity and confidence at every step.
